Recently one of my friends recommended me this wonderful book — “Nudge: Improving Decisions About Health, Wealth, and Happiness”. The book illustrates examples where small changes (in Design/ System/Process) lead to larger and better behavior changes. As a Designer, It turned my interest towards Persuasive Technology.

This article is a brief introduction to ‘whats’ and ‘hows’ of Persuasion, which is based on this book Nudge and Principles of Social Psychology.

UX is all about solving the pain points of users but it certainly can be used to persuade them too. Often the goal of persuasion is to achieve a certain…


Why do we want a good IA? So that users can get whatever they want in the easiest way possible. Coool!!

Is it the end of the story? I believe not!

Photo by explorenation # on Unsplash

A good Information Architecture is like a pathway for users to navigate easily and look at the content, the way we want them to perceive it.
Branding certainly comes here to define this perception.

Let’s take an example -

Suppose a software company works for public safety. They have n number of products and you are required to design a website for that company.

These software products can detect events by analyzing images/videos. …


I love my eyes. They have their own identity. They feel more and speak less. My eyes are like a little child, who is curious about everything that they see.

But sometimes I feel that they are suspicious too. They are not conveying everything to my mind. Perhaps they fear conveying everything to what they see. My superior mind, full of biases, flaws, and errors, dominates my eyes. It interprets what they see according to himself and that little kid of mine doesn’t dare to speak much. My eyes believe in going into life silently.

When I sit in the…


Photo by Nathana Rebouças on Unsplash

It all started with a search bar. The whole internet works on a search bar. But Search bar is also crucial for functioning and usability within the system. You will find almost every website, software uses search bar to some extent.

They define the secondary flow(sometimes it can be primary too) of user-experience for that system.

Search bar can be structured with three elements — Query, Suggestions and Result


Photo by Sarthak Kwatra on Unsplash

We have an inherent quality of observing. It is a different thing — how deeply one observes. Generally, one of the means of being experienced can be deduced to how much a person has the ability to observe deeply.

Tomorrow is the festival of Holi. The whole day was spent in preparations. In the late evening, we made a plan to do the shopping for summer clothes today only.

After walking for about five hundred meters from the house, we found a Rickshaw. The Rickshaw-wala had a beard and was wearing a loose shirt. He must have been fifty-five years…


We have a familiar store of medicines. The shopkeeper is someone fifty years old. On the shop counter, he has placed a comfortable chair next to him. His old father used to sit in the same chair with him.

His respect for his father is also reflected in this chair's different design and height from the rest of the chairs. A few months ago his father passed away. But that chair is still kept intact even today.

One day when I went to his shop, there were no customers at that time. …


While working as a UI/UX Designer, I often explore fields where it intersects with Behavioral Economics, Social Psychology and other related fields.

The case study discussed here is a UX Design Assignment where I had to redesign a screen. I have explained the concepts behind persuasion in my previous article. That would be helpful to understand the case study.

Let’s go to the problem straight-

Introduction

The below screen is a screen from a popular game Ludo. The game gives Gems and Gold coins as an incentive to play the game. This screen was given to redesign-

Invite Friends Screen

Problem Statement

How might ‘Invite Facebook…


Analyzing the Painful History Surrounding Hurtful Communication

Image of Ricky and Morty obtained from Know Your Meme — Even he is shocked at our language use.

Have you ever noticed the power of abusive words? What about major problems in the verbiage used between animals (such as dogs, pigs, cows), sexes, and certain types of relationships?

Well, I’m here to tell you something. There is something wrong here. Why do some people treat humans as animals? Why do some people gain pleasure in doing these sorts of things? Why are certain people the targets of these terrible insults?

Portraying humans as if they are ‘animals’ has had a long and tragic history. …


आयुर्वेदिक दवाइयों की हमारी एक परिचित दुकान है | दुकानदार कोई पचास की उम्र के व्यक्ति हैं| दुकान के काउंटर पर, उन्होंने अपने बगल में एक आराम-देह कुर्सी डलवा रखी है| उनके वृद्ध पिता उनके साथ इसी कुर्सी पर बैठा करते|अपने पिता के प्रति उनका सम्मान, कुर्सी की अलग डिज़ाइन और उसकी बाकी कुर्सियों से ऊंचाई से भी झलकता है| कुछ महीने पूर्व उनके पिता जी का निधन हो गया| पर वह कुर्सी आज भी यथावत रखी है |

एक दिन जब मैं उनकी दुकान पर गया तो उस वक्त कोई ग्राहक नहीं थे, वे खाली बैठे एक कागज के…


Photo by Sarthak Kwatra on Unsplash

हममें अवलोकन करने का एक जन्मजात गुण होता है | यह अलग बात है कि कौन कितनी गहराई से अवलोकन करता है |आमतौर पर अनुभवी होने का एक मतलब यह भी निकाला जा सकता है कि अमुक व्यक्ति में कितना गहरा अवलोकन करने की योग्यता है |

कल होली का त्यौहार है| दिन-भर कुछ-न-कुछ तैयारियों में बीत गया| देर शाम में प्लान बनाया कि गरमी के कपड़ों की मार्केटिंग भी आज ही निपटा लेते| घर से करीब पांच सौ मीटर तक चलने के बाद हमें रिक्शा मिला| रिक्शेवाले ने दाढ़ी बढ़ा रखी थी और एक ढीला कुरता पहन रखा था|…

Arnav Nigam

I see ‘Design Thinking’ as a tool to make sense of the chaos around me. Portfolio: https://nigamarnav.github.io/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store